Product schema tells Google exactly what each product page sells: the name, image, price, stock status, and brand. When it is correct, your products can qualify for rich results. This guide gives you a complete, copy-paste Shopify product schema snippet, with variant pricing, GTIN handling, and the validation steps that catch errors before Google does.
Search engines read your product pages, but structured data makes the facts explicit. Without it, Google has to guess your price, stock status, and brand from page text, and it often guesses wrong, especially on variant-heavy stores. A clean Product JSON-LD block removes that guesswork.
This guide gives you a production-ready Liquid snippet, explains each property, and covers the edge cases that break most Shopify setups: multiple variant prices, missing barcodes, duplicate schema from themes and apps, and reviews.
One snippet, one Product block per page, and every value pulled live from Shopify so price and stock never drift from what shoppers see.
Name, image, description, SKU, brand, and the offers block. This is the main type for product pages.
Price, currency, and availability for one variant, or a low and high price range when variants differ.
Average rating and review count, only when real reviews are visible on the page.
Barcodes and brand names that help match your product to the right listing and catalog.
Shows the category path in search results, which helps shoppers understand the page before clicking.
Your business name, logo, and contact details, placed once on the site, not on each product.
View the source of a product page and search for "@type": "Product". Many themes already output it. If you find it, edit that block instead of adding a second one.
Add valid barcodes to variants, set accurate vendor names, and use descriptions that match the page. The snippet can only output what Shopify stores.
Add snippets/product-schema.liquid with the code below, then call {% render 'product-schema' %} inside the product template, only on product pages.
Run the live URL through Google's Rich Results Test and the Schema Markup Validator. Fix errors first, then warnings, then recheck after a few days in Search Console.
{%- comment -%} Product JSON-LD: one Product block per product page {%- endcomment -%}
{%- if product -%}
{%- liquid
assign variant = product.selected_or_first_available_variant
assign multi_price = false
if product.price_min != product.price_max
assign multi_price = true
endif
assign product_url = shop.url | append: product.url
-%}
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": {{ product.title | json }},
{%- if product.featured_image -%}
"image": [{{ product.featured_image | image_url: width: 1200 | prepend: 'https:' | json }}],
{%- endif -%}
"description": {{ product.description | strip_html | strip_newlines | truncate: 300 | json }},
"sku": {{ variant.sku | default: variant.id | json }},
{%- if variant.barcode != blank -%}
"gtin": {{ variant.barcode | json }},
{%- endif -%}
"brand": {
"@type": "Brand",
"name": {{ product.vendor | default: shop.name | json }}
},
"url": {{ product_url | json }},
{%- if multi_price -%}
"offers": {
"@type": "AggregateOffer",
"lowPrice": {{ product.price_min | divided_by: 100.0 }},
"highPrice": {{ product.price_max | divided_by: 100.0 }},
"priceCurrency": {{ cart.currency.iso_code | json }},
"offerCount": {{ product.variants.size }},
"availability": "{% if product.available %}https://schema.org/InStock{% else %}https://schema.org/OutOfStock{% endif %}"
}
{%- else -%}
"offers": {
"@type": "Offer",
"url": {{ product_url | json }},
"priceCurrency": {{ cart.currency.iso_code | json }},
"price": {{ variant.price | divided_by: 100.0 }},
"availability": "{% if variant.available %}https://schema.org/InStock{% else %}https://schema.org/OutOfStock{% endif %}",
"itemCondition": "https://schema.org/NewCondition"
}
{%- endif -%}
}
</script>
{%- endif -%}{% render 'product-schema' %} once in your product section or template. If your theme already has a Product block, remove that block instead of keeping both, because two Product blocks on one page is the most common validation error.
| Property | Source in Shopify | Why it matters |
|---|---|---|
name | Product title | Required. Must match the visible page heading. |
image | Featured image at 1200 px | Strongly recommended. Use a real product photo, not a logo. |
sku | Variant SKU, or variant ID as fallback | Helps Google tie the page to inventory data. |
gtin | Variant barcode | Only output valid UPC, EAN, or ISBN values. |
brand | Vendor | Improves matching for branded products. |
offers.price | Variant price ÷ 100 | Must match the price on the page, including currency. |
offers.availability | Variant availability | Out-of-stock items must say so, or shoppers land on a dead end. |
product.price_min and product.price_max.
cart.currency, so check your Markets setupNeed product schema added to your theme and validated? Our Shopify experts can handle it.
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